A gay / alternative bar would be great in Kingston and for Kingston. KAP and KEDCO have been working hard to market Kingston as a gay travel destination over the past three years. One of the missing ingredients is a gay meeting place for locals and gay visitors to this travel destination. I have been an owner of hospitality venues from Cornwall to Toronto for 20 years now and understand completely the challenges. Lets look at Kingston's track record. Previous attempts have been financial disasters for the entrepreneurs involved. Their investments have been lost despite their failure-averse attitudes and hard work. Having been a patron of the many gay establishments in this city since the 1980s I can say that few were thriving at any time. Busy meant two nights a week from 11:30 to closing. This is too limited a revenue base to be viable. Costs include rent, licensing, inventory, utilities, insurance, staffing, marketing, furniture and fixtures. Even a small food, beverage and entertainment venue needs to generate 30 to 40 K in revenue per month to remain viable and 5 hours per week of busy sales won't cut it!
My experience tells me that the gay regional market and gay tourism should be able to sustain a well-managed bar / pub / cabaret. While the demographic would be primarily lgbt one needs to be reception to the gay-friendly and alternative market. Weekends should draw gay-friendlies from Belleville to Brockville and from Smith's Fall's to Watertown. Frankly you need everyone's business to survive and while being branded as a gay bar you want all to feel welcome. People need to patronize your venue not because it is "gay" but because they receive good value and service in a friendly and clean setting.
What is the best concept for profitability in the Kingston market? Create a small, manageable meeting place and leave the dance club to the big promoters. Open at 4:00 from Tuesday to Sunday in a street-level, side-street downtown location (commercially-zoned) with a friendly good-looking bar tender (male and female) and a limited but excellent food menu. Introduce yourself to every customer and create excitement and synergy in your space with a visible bar and high top tables that make it appealing from the street for passers-by. Welcome people of all ages and sexual orientation and get known as a popular destination for after-work drinks, early evening drinks before heading to the clubs and a friendly vibrant meeting place to spend the late evening until last call. You need to turn over your clientelle at least three times per evening. Have an entertainment corner for limited live performances once or twice a week and make sure your food is excellent.
Some may say that this already exists with Ben's Pub. It seems generally to conform to the template I painted above, Ben's is a wonderful place with a great spirit of hospitality but it may not want to become Kingston's lgbt meeting place or may be missing some key ingredient in the important formula. You be the judge.
For potential entrepreneurs, be prudent about your business plan and carefully consider my advice. More hospitality businesses fail than succeed and you need to be on the mark with all decisions to guarantee viability. For patrons, encourage entrepreneurs and give them your support. Make it clear however that you are there not just because it is a "gay" bar but because you expect excellence in service and product and when you don't receive that let them know.